v line Right: Subcommandante Marcos of the EZLN (Ej√©rcito Zapatista de Liberaci√≥n Nacional, or Zapatista National Liberation Army)

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The law entitles the owner to exclude others from using a trademark/mark.

A person acquires the right to exclude others from using the trademark/mark by being the first to use it in the marketplace.

The owner of a trademark/mark may enforce the right to exclude others in an action for infringement or unfair competition. 15 USC

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